Discover our
core capabilities

AB Tasty was built to fast-growing companies. Whether you’re looking to scale or integrate AI-powered optimization techniques into your digital strategy, we’ve got the infrastructure and technology to keep pace.

Powerful AI capabilities

When it comes to experience optimization, artificial intelligence allows you to go faster, be more precise and drive better results, without the gruntwork. That’s why we’ve built AB Tasty with AI at its core.

Ready for scale

70 billion data events

With 900+ clients - and new ones every day - we're equipped to support any level of growth.

32 million visitors / day

As customer experiences become increasingly digital, the ability to process large amounts of data is critical to success.

250 data points / visitor

Get a 360 view of each of your visitors to better understand your audiences.

Robust data collection

Data powers our entire platform, from insights to analytics. We’re robust enough to scale with you as you grow, with the data to give you a 360 understanding of your audience.

Success stories

11.6% Increase in digital consultation

Panasonic discovered how to effectively drive more customers to digital channels for faster support, creating a better experience for users and significantly reducing support costs.

+42% Increase in CTR

Fenty wanted to test the CTAs driving traffic to new collections on their website. Through experimentation, the team discovered that larger CTAs had a significant impact on traffic.

250% Increase in CTR

During COVID, Lush ran experiments testing shopping preferences, comparing care packages with self care promotion. The experiment resulted in +$7.5K in transactions and provided insights on shopping behavior during this period.

Best Western
+12% Increase in account creations

Best Western ran a website personalization campaign using AB Tasty to encourage visitors to become members, use their accounts, and to take advantage of relevant discounts.

Best Western