Experience-Led Hub
by AB Tasty

Experience-Led Hub by AB Tasty is a resource center dedicated to helping professionals stay ahead of the latest CX, personalization and experimentation trends. Get inspired from our collection of customer case studies and best practice guides. Discover all you need to know about experience-led growth.

Case studies

Humility is a virtue - but sometimes, when you get it so right, you need to share the success (story). Here are some wins we're thrilled to have helped our clients achieve.
30 Markets Worldwide
How Clarins Scaled Their Global E-Commerce Through Agile Experimentation

Clarins’ partnership with AB Tasty changed the way their teams in work together across 30 markets, turning testing into agile, collaborative process.

Sage Sees Transaction Lift From A/B Testing Website Copy
Avid Transforms Internal Culture and Website Experience With AB Tasty
Hanna Andersson
How Hanna Andersson Is Experimenting Its Way to Higher Lifetime Value


Looking for the answer to a CX question? Got 5 minutes to kill between meetings? Eager for the latest industry trends? Give our blog a browse.
9 min read
Rowan Haddad
July 13, 2023


We have the pleasure of regularly inviting partners, clients, and industry thought leaders to take part in our webinars. Replays and upcoming live events are at your disposal!
The Future of CX Is Personal
Gareth Drabble Director of Customer Success, Northern Europe
Mitigating Risk With Digital Experimentation
Chris Gibbins Chief Experience Officer
Driving Experimentation With Quantified Empathy
Kevin Korpics Field CTO


Our reports, guides and e-books take a closer look at topics ranging from how to ace progressive rollout techniques to building a solid CRO team.
Powering Customer Experiences With Data

A collection of insights from AB Tasty’s partners and internal experts on the importance of data in experience optimization.

The Ultimate Personalization Guide
A step-by-step guide any business can use to start personalizing the customer experience
The virtual economy explained​
A Comprehensive Guide to the 11 Trends Shaping Digital Customer Experience in 2021.
6 website optimization ideas to grow your e-commerce business
Find inspiration for your own website optimization campaigns in our selection of the best performing experiments in fashion, beauty, home furnishings, etc.


Lights, camera...customers! Get a sneak peek under the hood of AB Tasty or hear straight from our clients what it's like to work with us.
Duration: 1:50 min
The Digital Experimentation Model
Duration: 2:46 min

AB Tasty has been an invaluable partner for digital optimization and agility

Watch review ›
Duration: 4:16 min

Discover how MoneySmart elevates the customer experience

Watch video ›
Duration: 3:29 min

How Hanna Andersson is Experimenting its Way to Higher Lifetime Value ​

Watch video ›


If we're attending a trade show or organizing one of our many (in-person or virtual) conferences, roundtables or VIP events, you'll find it here!
next 2021
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Digital Summit 21
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