Jonny Longden shares whether experimentation really is for every company

Season 1, Episode 3 : Jonny Longden

About the speaker

Jonny Longden, the conversion director at Journey Further, has over 15 years of experience improving websites with data and experimentation.

His previous professional experience includes working as the head of digital experimentation at Sky, where he built and led the conversion team, and as the head of digital analytics & experimentation at Visa.

Jonny believes smaller companies and start-ups in the explorative phase of their development are in the most need of experimentation.

It’s quite a dangerous myth that you have to be a big organization to do experimentation … Smaller companies, and particularly startups, are businesses that need experimentation the most.

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