AB Tasty Blog

User Psychology

Tips, best practices and expert interviews to help you improve the customer experience and increase conversion rates through experimentation and personalization.

7 min read

5 Clever Scarcity and Urgency Examples to Boost Your Conversions

Anthony Brebion

January 9, 2023

15 min read

Using Serial Position Effect in UX Design

AB Tasty

May 11, 2021

6 min read

Five Neuromarketing Research Findings in 2019 and What They Mean

Emily Wood

October 15, 2019

7 min read

Anchoring Bias and Its Effects on Decision-Making

Sharanya Manola

June 24, 2019

10 min read

How to Use Psychographics in Digital Marketing

Sharanya Manola

June 3, 2019

8 min read

You’ve Been Framed: How The Framing Effect Impacts UX Testing & Design Choices

Sharanya Manola

April 25, 2019

7 min read

Halo Effect: What it is, Why it Works and How to Use it

Sharanya Manola

February 5, 2019

3 min read

The Barnum Effect: How it Affects Marketing and Conversions

Robin Nichols

January 30, 2019

10 min read

Cognitive Dissonance: How You Can Resolve It And Drive More Conversions

Sharanya Manola

January 24, 2019

9 min read

Cognitive Biases Definition Plus 6 Powerful Marketing Examples

AB Tasty

October 29, 2018

5 min read

The Science Behind Purchasing Anxiety

AB Tasty

February 28, 2018