Data-driven experiences with feature experimentation
Run sophisticated experiments across channels and devices. With Feature Experimentation, teams can stay agile and focus on outcomes, not outputs.
Brands that trust AB Tasty Feature Experimentation
Run flicker-free A/B tests to track the business impact of feature releases.
A/B TEST USER EXPERIENCE
Get critical live feedback from users
ONE USER ONE EXPERIMENT
Run multiple experiments without damaging UX
One experiment can impact the results of another. Run several experiments targeting the same page or same user group, but expose visitors to only one experiment.
Ensure consistent experiences across devices
Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users. Wherever they start or finish their journey, users see the same variation.
Relying on staging environments to test your code is limited and brings its own challenges, such as keeping both production and staging environments in sync. Moreover, “soak testing” (e.g.: testing a feature with a typical production load), is hard. With feature flags and user segmentation, you can easily see how your code performs using existing monitoring tools and adapt quickly.
Decision API</br>response time < 50ms
AB Tasty Feature Experimentation is not just a feature management solution for developers.
We’re also a top-notch rollouts platform that suits product and marketing needs.
Control all your feature flags in an easy to use web dashboard. Update flags with no need to change the code and re-deploy.
Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users.
Optimize experiences on every device
Getting started is easy. Be up and running in minutes.