Data-driven experiences with feature experimentation

Run sophisticated experiments across channels and devices. With Feature Experimentation, teams can stay agile and focus on outcomes, not outputs.

Brands that trust AB Tasty Feature Experimentation

Server-side experimentation

Run flicker-free A/B tests to track the business impact of feature releases.


Get critical live feedback from users

Let your customers decide what experience they prefer by running 2 versions of a UX in production. Identify minimal viability, test the need for future enhancements, see which innovations should receive investment. Measure and validate your impact. Allocate your resources and investments with confidence.


Run multiple experiments without damaging UX

One experiment can impact the results of another. Run several experiments targeting the same page or same user group, but expose visitors to only one experiment.


Ensure consistent experiences across devices

Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users. Wherever they start or finish their journey, users see the same variation.

Staging environments can only go so far

Relying on staging environments to test your code is limited and brings its own challenges, such as keeping both production and staging environments in sync. Moreover, “soak testing” (e.g.: testing a feature with a typical production load), is hard. With feature flags and user segmentation, you can easily see how your code performs using existing monitoring tools and adapt quickly.

A/B testing for agile teams
Marketing teams rely on client-side testing platforms to run cosmetic changes but – when it comes to advanced scenarios – they end up calling upon developers who need extra flexibility to meet this demand. When code logic is wrapped with feature flags, non technical teams can easily design feature variations using a UI, assign them to groups of users and enjoy the convenience of a statistical engine to measure outcomes. Plus, since it’s server-side based, they can run flicker-free A/B tests on any website, app or codebase.
Speed, scale and reliability to the core
Inserting a few IF statements in your codebase is easy, but maintaining a full-featured feature flag management platform requires time, resources and commitment. From data security and safeguards to scalable architecture through a fast decision engine that supports file bucketing users for increased performance and low latency, we make sure we exceed the most demanding technical requirements.
We support your technology stack
Choose whatever implementation method works best for you: our agnostic API or one of our available SDKs.
Built for performance and scale
Our architecture is based on multi-cloud providers that offer high performance and highly scalable managed services.
Bucketing file
response time < 5ms
Global CDN with more than 200 PoPs (Points of Presence)

Decision API</br>response time < 50ms

Global API endpoints with serverless compute services that auto-scale
Event-driven data platform
Our infrastructure supports petabytes of events with more than 900 clients over the world
Packed full of features

AB Tasty Feature Experimentation is not just a feature management solution for developers.
We’re also a top-notch rollouts platform that suits product and marketing needs.

Feature flag as a Service

Control all your feature flags in an easy to use web dashboard. Update flags with no need to change the code and re-deploy.

Feature management templates
Reusable templates to speed up use cases implementation.
User segments & targeting
Roll out new features to only subsets of users, using any user attributes you have access to.
Experiment platform
Focus on outcomes, not outputs. Run A/B tests to track the business impact of feature releases.
Smart Decision API
Our API will take the decision for you, who should see what, based on our proprietary Multi-Armed Bandit algorithm.
Strong reports and data collect
Make informed decisions with best of breed reporting capabilities, including data filtering and export.
Agnostic API or SDKs
Choose whatever implementation method works best for you. From client to server-side, we’ve got you covered.
Support for web, mobile apps, IoT
Control your feature release on any environments: mobile native applications (iOS or Android), SPA, e-commerce websites, connected devices…
Experience continuity

Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users.

Instant updates
Update your native mobile application without waiting hours or days for store validation.
Phased rollout
Gradually release features while keeping a closed eye on metrics you care about.
Automatic triggered rollback
Release risk-free by setting a rollback KPI to revert releases if this metric crosses a certain threshold.

Kill switch

Wrap new or risky behavior with a flag. If something goes wrong or crash your app, shut it off quickly with a single click.
Premium local support
Benefit from bespoke onboarding and support from our Customer Success Managers and Technical Solution Engineers.
GDPR & CCPA compliant
As a European headquartered company, we’ve been aligning with Privacy standards since 2017.
ISO 27001 certified
We believe in trust and security. We do our best to ensure your data is safe. Learn more or view our ISO 27001 certificate.

Optimize experiences on every device

Consumers don’t live in silos. Optimize across all devices, from desktop to mobile app to connected devices.
Are you ready to join these customers?

Getting started is easy. Be up and running in minutes.

More resources about server-side experiments