Faster and safer releases with
AB Tasty Rollouts

Engineering teams deploy continuously and monitor the impact of features on technical infrastructure, while product teams control how features are released and their impact on users’ experience and business KPIs.

Brands that trust AB Tasty with Experience Rollouts

We deliver much more than just switching features on and off
We push the concept of feature flags to the next level, giving you full control over how you release new features


Feature control at the flip of a switch

Enjoy the flexibility of remote configuration at scale. Managing feature flags on complex and multiple environments can get tricky. With AB Tasty Rollouts, organize your flags any way you like, and create any flag type: Boolean, Number, String, Array, Object. Quickly see which user segments are exposed to which flags and their corresponding results. Scale at the pace of your ambition.

Be confident when rolling out new features
Set deployment intervals, or percentages, to automatically roll out your features over time and monitor their reception with associated metrics. You can also release to specific user segments and later extend to your entire user base if you are happy with the feature. Hit a snag? Deployment automatically rolls back when KPIs dip below a certain threshold. Minimize risk – and headaches – for your team.
Separate code deployments from feature releases
Accelerate your development process by decoupling code deployments from feature releases. Engineering teams deploy code at their own pace, while product teams independently release features when they are ready. They can test in production and gather user feedback while developers focus on their next development cycle.
Speed, scale and reliability to the core
Inserting a few IF statements in your codebase is easy, but maintaining a full-featured feature flag management platform requires time, resources and commitment. From data security and safeguards to scalable architecture through a fast decision engine that supports file bucketing users for increased performance and low latency, we make sure we exceed the most demanding technical requirements.
We support your technology stack
Choose whatever implementation method works best for you: our agnostic API or one of our available SDKs.
Built for performance and scale
Our architecture is based on multi-cloud providers that offer high performance and highly scalable managed services.
Bucketing file
response time < 5ms
Global CDN with more than 200 PoPs (Points of Presence)
Decision API
response time < 50ms
Global API endpoints with serverless compute services that auto-scale
Event-driven data platform
Our infrastructure supports petabytes of events with more than 900 clients over the world
Packed full of features

AB Tasty Rollouts is not just a feature management solution for developers.
We’re also a top-notch experiment platform that suits product and marketing needs.

Feature flag as a Service

Control all your feature flags in an easy to use web dashboard. Update flags with no need to change the code and re-deploy.

Feature management templates
Reusable templates to speed up use cases implementation.
User segments & targeting

Rollout new features to only subsets of users, using any user attributes you have access to.

Experiment platform
Focus on outcomes, not outputs. Run A/B tests to track the business impact of feature releases.
Smart Decision API
Our API will take the decision for you, who should see what, based on our proprietary Multi-Armed Bandit algorithm.
Strong reports and data collect
Make informed decisions with best of breed reporting capabilities, including data filtering and export.
Agnostic API or SDKs
Choose whatever implementation method works best for you. From client to server-side, we’ve got you covered.
Support for web, mobile apps, IoT
Control your feature release on any environments: mobile native applications (iOS or Android), SPA, e-commerce websites, connected devices…
Experience continuity

Be consistent while experimenting on different devices and when visitors switch from anonymous to identified users.

Instant updates
Update your native mobile application without waiting hours or days for store validation.
Phased rollout
Gradually release features while keeping a closed eye on metrics you care about.
Automatic triggered rollback
Release risk-free by setting a rollback KPI to revert releases if this metric crosses a certain threshold.

Kill switch

Wrap new or risky behavior with a flag. If something goes wrong or crash your app, shut it off quickly with a single click.
Premium local support
Benefit from bespoke onboarding and support from our Customer Success Managers and Technical Solution Engineers.
GDPR & CCPA compliant
As a European headquartered company, we’ve been aligning with Privacy standards since 2017.
ISO 27001 certified
We believe in trust and security. We do our best to ensure your data is safe. Learn more or view our ISO 27001 certificate.
Find out why engineering and product teams love Feature Management platforms
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